Best Sales Funnel Software Builder In 2021

Looking for sales funnel software? You have come to the right place. We’re going to give you a sales funnel checklist that will help you find the best sales funnel builder in 2021.

We will discuss what sales funnels are and why they are important. After that, we’ll share our top choices of sales funnels software – with pros and cons – so that you can figure out which one is perfect for your needs!

A sales funnel has been around for decades. It is an important sales process that salespeople have been using for years and is a crucial component of inbound sales.

A sales funnel captures leads from different sources, converts them into prospects with the help of your sales team, and then eventually brings these people to become customers.

They are often customizable to deliver tailored and personal experiences that push the prospect through the sales cycle towards decision making—purchasing your product or service.

So if prospects are not converting to paying customers, it is time to re-evaluate your sales and where your audience is coming from and start using our best pick sales funnels software.

What is the best sales funnel software builder?

Every business is unique and the best sales funnel for one business may not work for another. Therefore, here is our list of the best sales funnel builder software in 2021 base on usability, templates, customization, integrations, and price.

1.Getresponse – Best Overall

Getresponse homepage

Getresponse started as an email marketing business in 1999 and has grown to be one of the best sales funnel software makers.

Their sales funnels are easy-to-use, customizable, and come with a variety of templates for different industries like retail sales or travel sales.

  • Complete email marketing tool including email creator, autoresponders, email analytics, list management, etc.
  • Robust conversion funnel comprising sales funnel and lead magnet funnel. Snapshot of funnel stages and conversions are available at a glance.
  • Offers over 30 custom funnel templates that fit into different businesses.
  • Conduct social media campaign from your dashboard.
  • Pricing is based on contract size. So, it gets expensive as your list grows.
  • Lacks affiliate management system.
  • The number of templates is limited.


GetResponse has three pricing levels, namely Basic, Plus, and Professional. The basic membership goes for $15 per month, but the price drops to $10.50 if you choose the 24-month billing option. The Plus plan is the most popular and goes for $49/month but drops to $34.30 for a 24-month billing option. The professional is $99/month and $69.30/month, respectively. Each of the plans comes with 30 days free trial.

Bottom Line

GetResponse is an all-in-one sales funnel builder suitable for virtually all forms of e-commerce platforms. Since it gets more expensive as your list grows, choose the 24-month billion option to break even in price.

2.Kartra – Best Drag-and-Drop Funnel

kartra website

It is the drag-and-drop sales funnel software with over 100 professional template designs. The visual-oriented sales funnel builder is easy to use, thanks to the checklist within their dashboard.

With Kartra you can organize your leads, prospects, and customer database using dedicated themes and custom tags.

The platform encompasses some of the best marketing tools including checkout pages, landing pages, marketplace builder, and much more.

  • Features built-in video hosting solutions for online courses and sales funnel.
  • Schedule one-on-one sessions and manage your clients and appointments using Katra Calendar.
  • Build a membership-based site for your training.
  • Kartra has a marketing funnel marketplace where you can sell your marketing funnels or discover funnels created by other Kartra users.
  • The video hosting feature has limited bandwidth.
  • The most basic plan (Starter Plan) is still pricey for beginners.
  • Since each plan doesn’t allow you to choose the number of members, you tend to purchase more than you need.


Kartra has four pricing plans namely Starter ($99/month), Silver ($199/month), Gold ($299/month), and Platinum ($499/month). The company is offering up to a 25% discount if you choose annual billing. For a limited time of 14 days, Kartra will give you access to their services for $1. Guess that is their version of a free trial. The Starter plan accommodates 2,500 leads and while Platinum accommodates up to 50,000 leads.

Bottom Line

Kartra is a complete sales funnel builder with video hosting capabilities that can come in handy for platforms that sell visual products. It allows you to leverage on diversity of custom templates to create standout marketing plans.

3.GrooveFunnels – Best Free Option

Groovefunnels website

Groovefunnels is the perfect option for beginners hoping to save money. Launched in 2020, the platform is still in beta mode and hopes to roll out exciting new tools in 2021 that will be a part of its rapidly growing Groove suite.

The platform is offering GrooveSell™, a dynamic shopping cart, and affiliate program, for free for a limited time. Groovefunnels was co-founded by Mike Filsaime, a serial marketing guru and co-founder of Kartra.

  • Groovefunnels is an all-in-one marketing tool that is aiming to replace some of the big names in the industry with innovative and cheaper alternatives.
  • GrooveVideo allows you to create video-oriented funnels like webinars and back you up with quizzes and surveys.
  • The platform works for both sellers and affiliate marketers.
  • Still in the beta phase
  • The future is still uncertain because it is still new in the industry


Groovefunnels has Free Lifetime Access which means you don’t need a credit card to get started. The caveat is that you will only be able to create 3 sales funnels. To do more, you need to upgrade to the Groovefunnels Premium account where you pay $1,397 and have access for a lifetime. If you cannot pay once, you can opt for an installment payment of $497 per month for up to five months.

Bottom Line

Groovefunnels is the go-to sales funnel builder for beginners who want to test out their skills before committing any payment. It is also suitable for those that don’t mind a huge upfront payment or want to eliminate recurring expenditures.

4.Convertri – Best Fastest Funnel 

Convertri website

This is arguably the fastest sales funnel software. It makes use of Accelerated Page Technology to ensure huge pages load in less than 3 seconds.

This helps to reduce bounce rate and improve conversion. With Convertri, you have unhindered control over all your landing pages.

Another feature that makes Convertri unique is the API integration and the Custom HTML that gives you the flexibility of altering your website in the most unique ways.

  • Moving from another page builder to Convertri is easy with the Page Importer.
  • Convertri sales funnel tools provides landing pages, hosting, and shopping cart all in one place.
  • The absence of rows, columns, or sections in the editor means you can drop any element wherever you want.
  • Over 200 templates are available for use.
  • Lacks affiliate center and inbuilt marketing automation.
  • The absence of multiple payment plans is a setback for beginners.


Unlike sales software funnels that come with three of four payment plans, Convertri has a single payment plan that costs $99 per month. However, you’ll get 24% off when you pay annually. Convertri is also offering a 14-day free trial for those that love to test the water with their feet before diving.

Bottom Line

It is the fastest sales and lead funnel software you can have. Their pages load in less than 2 seconds which helps get higher conversions. 

Convertri comes with a WordPress plugin, making it a valuable tool for those who want to integrate a lead funnel software into an existing website.

5.ClickFunnels – Best For Affiliates

The first thing that will get you hooked when you visit the ClickFunnels website is the short explanatory videos strewn beautifully across the website. ClickFunnels co-founder Russell Brunson is among those that popularized the sales funnel concept.

In addition to helping businesses to build landing pages, create webinars, sales pages, and more, ClickFunnels can function as a resource where you can learn everything from running ads to creating sales funnel and closing sales.

  • Call ClickFunnels automated sales funnel creator and you won’t be wrong because it has all the tools you need to make this happen.
  • ClickFunnels Platinum gives you access to create follow-up funnels.
  • Prebuilt customizable sales funnel templates for beginners with no creator knowledge.
  • Makes it possible for you to run affiliate marketing programs.
  • Pricing is not beginner-friendly.
  • Takes quite some time to get used to it.


ClickFunnels offers a 14-day free trial. Once that time is up, you need to pay $97 per month for the Startup plan or $297 for the Platinum plan. You also get 2 free months if you pay for 10 months upfront. Notwithstanding the high price, you can only create 20 sales funnels and connect 3 payment gateways with the Startup plan.

Bottom Line

ClickFunnels has a video resource archive called Funnel Flix, where you can learn a lot about sales funnel from leading industry experts. Besides the high entry price, it is a sales funnel software that is suitable for everyone and every industry.

6. Leadpages – Best For Easy of Use

leadpages software funnel

When it comes to customizable templates, ease of use, and drag and drop features, Leadpages is the clear leader. The page builder software is capable of creating micro sales funnels. Therefore, if you fancy small sales funnel comprising of a landing page, pop-up, and appreciation page, Leadpages will be a perfect choice.

Inasmuch as it lacks an email marketing solution, it gives you the option of integrating email marketing tools from a third party.

  • Unlimited traffic and leads regardless of your payment plan.
  • Offers mobile responsive site templates to all users, including over 40 standard integrations.
  • Easy to use drag and drop page editor out trumps other competitors.
  • Leadpages has enormous readymade page templates for lead capture, sales, webinar, and so on.
  • Lacks email marketing feature. You will have to integrate a third-party tool if you desire this service.
  • An affiliate management solution is not included.


Leadpages has three payment plans, namely Standard ($37/month or $27/year), Pro ($79/month or $59/year), and Advanced ($321/month or $239/year). Regardless of the plan you choose, you will get a 14-day free trial. You will only get advanced integration functionality when you choose the Advanced plan—hopefully, you won’t need that.

Bottom Line

Although not specifically built as a sales funnel software, Leadpages is flexible and accepts the integration of third-party tools that allows you to achieve more. It is definitely one of the best tools for building a landing page.

7.ThriveCart – Best Shopping Cart Tool

Thrivecart shopping cart

ThriveCart promotes itself as the best shopping cart tool. Although it offers little in terms of building a sophisticated sales funnel, it has interesting features that make it a good addition to the existing sales funnel and eCommerce websites.

The carts are specially designed to boost conversion and can be further customized using a drag and drop editor. ThriveCart easily integrates with other marketing tools thereby minimizing the stress that often comes with migrating to or adding new tools to your marketing stack.

  • ThriveCart currently has a special lifetime account that allows users to pay once and use it forever. This is a deal that every digital marketer cannot afford to miss.
  • Affiliate management solution is built into ThriveCart making it easy for you to pay your affiliates.
  • Easily set up A/B test.
  • ThriveCart cannot build landing pages.
  • The platform is not designed to support webinars and pop-ups.


ThriveCart has two pricing plans called ThriveCart Standard and ThriveCart Pro. For a limited time, both options are available under the lifetime special offer. ThriveCart Standard will cost you $495 for lifetime access, while the Pro plan will cost $690. It is definitely a nice, shiny addition that can bridge the gap between leads and conversion.

Bottom Line

With ThriveCart, you can customize the payment plans on your website or sales funnel to include split payments, free trials, recurring sales, flexible subscriptions, discount offers, and so on. It is also a great tool to minimize abandoned carts on your website.

8.OptimizePress – Best WordPress Tool

optimizepress sales funnel

OptimizePress is promoted as a complete WordPress tool suite for building websites or integrating a highly converting sales funnel into an existing WordPress website.

It allows you to build marketing funnels in WordPress that has checkouts and upsell flows without having to deal with the cumbersome cost of SaaS.

You don’t need programming knowledge to use OptimizePress on your WordPress. All you need to do is choose pre-built funnels or build one from the scratch using available templates.

  • OptimizePress comes with 250+ pre-built themes designs tailored for different goals.
  • Includes all the tools you need to sell your products or services online.
  • Build landing pages that offer prospective leads, gifts, or checklist in exchange for their names and emails.
  • Comes with tools that allow you to integrate with Stripe or create streamlined checkout experiences.
  • The absence of a free trial means you must pay to see if it is suitable for you.
  • Exclusive to WordPress websites.


Like most sales funnel builders, OptimizePress offers three unique payment plans. The Essential plan costs $99 per year and limits you to one personal site. The Suite plan is available for $199 per year and can be used on 20 personal sites. The Agency Standard goes for $399 per year and allows you to build up to 20 client sites. Although it doesn’t offer a free trial, the plans are backed by a 30-day money-back guarantee.

Bottom Line

OptimizePress will easily be the go-to choice for anyone hoping to integrate their existing WordPress site with a custom sales funnel. A free trial would have made it perfect.

9.CartFlows – Best For Woocommerce

cartflows sales funnel

From upsells or downsells to order bumps and frictionless checkout, CartFlows allows you to do that and more with its simple-to-use tool. It has other cool features like pre-built templates and one-click import that trumps WooCommerce.

CartFlows is flexible and can easily integrate into your marketing stack. Another interesting feature of the website is the many video tutorials that you can learn from, thus, making it suitable for professionals and beginners.

  • Offers resourceful tutorials on how to use CartFlows which further simplifies the process.
  • Presents a large archive of prebuilt templates with the sole aim of maximizing conversion.
  • Offers extensive insides that will help you to assess the success of your marketing campaign.
  • Compatible with other prominent WordPress builders.
  • Works exclusively with WordPress.
  • Lacks affiliate center. 


Previously, CartFlows had three subscription tiers. However, that has now changed to Annual License ($239) and Lifetime License ($999). Both offer identical features except that in the latter you pay once and use it forever. There is also the Free Version of CartFlows with limited features. There is no trial version but you get to enjoy a 30-day money-back guarantee.

Bottom Line

If you are experiencing an abandoned cart on your WordPress eCommerce site, it is time to make the switch to CartFlows.

10.Wishpond – Best Customer Support

wishpond leadpages funnel

Wishpond combines the power of four marketing tools (namely landing pages, popups and forms, contests and promos, and marketing automation) making it easier for you to build professional landing pages that you can use to collect the email address.

One of the standout features of Wishpond is the attention-grabbing template. If you are running a promo or giveaway on social media, you will find captivating popups and sweepstakes landing pages on Wishpond.

  • Wishpond is easy to use, particularly the drag and drop campaign builder.
  • Integrate it to over 30 marketing tools including Active-Campaign and MailChimp.
  • Users can rely on the A/B testing method provided by the platform to determine which of their newsletter emails is performing better.
  • Comes with dedicated templates designed for different marketing goals.
  • Wishpond lacks an affiliate marketing center meaning you cannot affiliate programs.
  • You cannot use Wishpond for video-centered funnels.
  • Pricy when you consider the limited functionality.


Wishpond offers three pricing plans called Starting Out ($49/month), Everything You Need ($99/month), and Rapid Growth ($199/month). You have the choice of paying monthly or yearly. Regardless of the plan that you use, you will get 14 days free trial.

Bottom Line

Wishpond is one of the best lead funnel software when it comes to building landing pages for sweepstakes and promos. For the right price, you will get custom JavaScript and API Access that saves you hours of coding.

11.Ladingi – Best Lead Landing Page

landingi sales funnel software

Landingi allows you to easily and quickly build landing pages to maximize your sales, thanks to the easy-to-use editor. Improvements to the platform allow you to use it as a sales funnel builder. To achieve this, you will need to integrate it with third-party software.

Landingi has numerous templates suitable for varying businesses. The marketing automation triggers a pop-up if a visitor tries to leave the landing page without providing their details.

  • Landingi has flexible payment plans that allow you to choose to pay monthly, quarterly, bi-yearly, and yearly.
  • Supports lead automation by integrating with an email marketing provider.
  • Landing pages created by Landingi are responsive and optimized for mobile.
  • Comes with a WordPress plugin for building your sales funnel on existing WordPress sites.
  • Landingi needs integration with third-party software to function effectively as a sales funnel builder.
  • Lacks vital features including shopping cart and affiliate center.


Landingi offers three pricing plans namely Create ($89/month or $55/year), Automate ($127/month or $79/year), or Agency ($199/month or $149/year). You also have the option of paying quarterly or six months. All the plans come with free 14 days trial. In addition to that, Landingi is offering a 30-day money-back guarantee. It is probably the only platform that offers a free trial and money-back guarantee.

Bottom Line

Landingi is arguably the best for creating highly responsive and mobile-friendly landing pages on WordPress. The price is relatively on the high side because you will need third-party apps to create a functional sales funnel.

What is a sales funnel?

Sales funnel is a model that highlights the different steps that a prospect goes through to become a purchasing customer. It is called a funnel because there is always a steep decline from the number of people who get to know about a product and the people who actually buy it.

What are the stages of a sales funnel?

There are four crucial stages of a sales funnel: awareness, interest, decision, and action (AIDA). Each stage is unique and requires a different approach to avoid sending the right message at the wrong time and vice versa.

Adverts create awareness about a particular product or service. Some of the viewers get interested in the product or services. However, only a few of those who are interested will pull out their wallet or credit card. Eventually, not everyone that checks their wallet will buy. Whether a customer will buy or not depends on how appealing your offer is.

What is the purpose of a sales funnel?

Every company has a sales funnel. The purpose is to measure the success of their marketing strategy and compare their overall input in adverts and promotions to conversion or sales. Using the data from a sales funnel, a company understands the behavior of potential customers better and can target sales, services, or activities to a specific group in society.

What are sales funnel builders?

Sales funnel builders refer to a suite of tools or software that you can use to create a sales funnel. The software integrates all the marketing elements (lead capture, landing page, email marketing, payments, etc.) and aligns them to the different stages of a sales funnel to improve conversion.

How do you create a sales funnel fast?

The first step in building a successful sales funnel is audience analysis. It is easier to sell to people that you know than people you don’t. Once you know your audience, do the following;

  • Capture your audience’s attention and lure them in with adverts or useful information that solves their problems.
  • Create an attractive landing page that tells the visitor about your company and the benefits of your products or services. Remember, first impression matters.
  • The next step is to make an offer to the visitor in exchange for their email address.
  • Create an email campaign that will nurture the prospects with regular educative content—some of which will educate them about your products or services
  • Provide a free trial of your product or services or offer a special discount code
  • Optimize the sales funnel by looking for ways to improve on a particular step—and don’t forget your old customers. You want them to keep coming back.
Sales Funnel Software

Final Thoughts

Sales funnel builders have become essential for every business that wants to grow its market base. When choosing a funnel software, it is always important to ensure that they have the right features or templates peculiar to the industry you want to deploy them. Even when they don’t, there should be a way to integrate them with third-party software with all the features you need.

Looking for sales funnel software? You have come to the right place. We’re going to give you a sales funnel checklist that will help you find the best sales funnel builder in 2021.

We will discuss what sales funnels are and why they are important. After that, we’ll share our top choices of sales funnels software – with pros and cons – so that you can figure out which one is perfect for your needs!

A sales funnel has been around for decades. It is an important sales process that salespeople have been using for years and is crucial to inbound sales.

A sales funnel captures leads from different sources, converts them into prospects with the help of your sales team, and then eventually brings these people to become customers.

They are often customizable to deliver tailored and personal experiences that push the prospect through the sales cycle towards decision making—purchasing your product or service.

So if prospects are not converting to paying customers, it is time to re-evaluate your sales and where your audience is coming from and start using our best pick sales funnels software.

Michael Hanna

Michael Hanna

I am Michael Hanna an entrepreneur and a full-time blogger. I work to make the internet a better source of information through my blog posts, which are usually about technology or business issues. I also have a strong passion for software that helps people and business owners be more productive and effective.